Brian Lightbody

 

Creative Director / Art Director leading traditional, interactive and social media campaigns and creative content for global brands and nonprofits.

Change the Script

 

The “Change the Script” campaign shows how challenges LGBTQ teens face can be conquered with the help of a supportive creative community. The campaign was featured in Upworthy, Mashable, Adweek and Creativity.

 

Real Talk

 

To celebrate Earth Day we created #ClimateChangeIsReal, an owner-less social media campaign, driven by a diverse group of influencers, global brands, artists, entrepreneurs, musicians, celebrity dogs and even President Barack Obama.

The Encyclical

 

To get people excited about a historic environmental message from the Pope we created an over-the-top spoof summer movie trailer with Pope Francis in an epic battle against special interests to combat climate change.

 

NBC/Sprout

 

With Dot being the first animated series featuring a tech savvy heroine, we explored the opportunity to talk about a taboo parenting topic: the anxieties about parenting and technology.

 

Work History

 

Freelance Creative Director / Art Director

Anomaly, Big Spaceship, Fineas Media.

2015 — Current

 

Rabbit, Rabbit & Partners

Founder / Executive Creative Director

2016 — Current

 

Purpose

Creative Director

2015 — 2016

 

Engine

Group Creative Director

 2014 — 2015

 

Noise

VP / Creative Director

2008 — 2014

 

JWT

Art Director

2006 — 2008

 

Freelance Art Director / Designer

BBH, Hill Holiday, Ogilvy & Mather

2003 — 2006

 

Illustrator

Paper Magazine, WSJ, NYT

2003 — 2006

 

Publications

 

Work featured in: Advertising Age, Adweek, Ads of the World, Art Director’s Club, Creativity, Funny or Die, Inc, Mashable, Msnbc, Mtv, NBC Nightly News, Good, Forbes, Graphis New Talent Annual, The Guardian, Upworthy, People Magazine.

Hello

 

Recently worked freelance with ad agencies Anomaly, Big Spaceship, and Fineas Media as well as led campaigns through a self-founded social good consultancy Rabbit, Rabbit & Partners.

 

Prior to working freelance, I was a Creative Director at Purpose, leading creative campaigns to combat climate change. We collaborated with both non-profits and global brands. Our work was featured in The New York Times, Buzzfeed, Huffington Post, Mtv, and Funny or Die.

 

I Previously worked with digital / social agency, noise. In five years, we grew from a small boutique start-up to a bi-coastal agency working with global brands. I led as a VP and Group Creative Director of noise’s portfolio of Unilever brands.

 

Previous ad agency stops at BBH, Hill Holiday, Ogilvy & Mather, and JWT.

 

A School of Visual Arts graduate, I've worked as a studio assistant to design legend James Victore, and contributed illustrations to publications such as Paper Magazine, The Wall Street Journal, The New York Times, and Rizolli Press.

 

I grew up in Jersey with family that embellishes the cultural stereotypes of the region. Currently living in Brooklyn with my wife and daughter. Every now and then I create ambient space rock pressed on colored vinyl. I identify as a long suffering Mets fan and connoisseur of the outer-borough language arts that can only be found in local sports talk radio.

Awards & Highlights

 

The Typography Idea Book, Rock the Vote, 2017

Creativity, Editors Pick, Change the Script, 2016

The Webby Awards, Honoree, #ISurvivedEbola, 2016

The Shorty Awards, Honoree #ClimateChangeIsReal, 2016

President Barack Obama participates in #ClimateChangeIsReal campaign, 2015

Webby Awards, Honoree, Tresemmé, 2012

Facebook Studio Award. Silver, Intel, 2011

Featured App, What's Hot, Staff Pics, Top 10 Apps Itunes store,

Falling Stars, Trident, 2011

15 Million downloads Itunes store, Falling Stars, 2011 - 2014

W3, Gold, Falling Stars, 2011

Lovie, Silver, noisey.com, 2011

Forbes, Best all-time social media campaigns, Vitaminwater, 2010

Mercury Radio Awards, Finalist, Rock the Vote, 2008

Advertising Age, new talent, 2005

Graphis new talent annual 2005 (5 campaigns)

Print, regional design annual, 2004

Step Inside Design magazine New talent, 2004

Art Directors Club scholarship winner, 2003

The Typography Idea Book, Rock the Vote, 2017

Creativity, Editors Pick, Change the Script, 2016

The Webby Awards, Honoree, #ISurvivedEbola, 2016

The Shorty Awards, Honoree #ClimateChangeIsReal, 2016

President Barack Obama participates in #ClimateChangeIsReal campaign, 2015

Webby Awards, Honoree, Tresemmé, 2012

Facebook Studio Award. Silver, Intel, 2011

Featured App, What's Hot, Staff Pics, Top 10 Apps Itunes store,

15 Million downloads Itunes store, Falling Stars, 2011 - 2014

W3, Gold, Falling Stars, 2011

Lovie, Silver, noisey.com, 2011

Forbes, Best all-time social media campaigns, Vitaminwater, 2010

Mercury Radio Awards, Finalist, Rock the Vote, 2008

Advertising Age, new talent, 2005

Graphis new talent annual 2005 (5 campaigns)

Print, regional design annual, 2004

Step Inside Design magazine New talent, 2004

Art Directors Club scholarship winner, 2003